Trade & Industry Xtra
Not exactly an original thought on the part of KSA but the natural evolvement of their b2b journals to widen the readership potential. Trade & Industry Xtra is produced in the composite form that develops the best possible market awareness of product lines to a new audience.
Clearly exploiting the synergies exisiting across the core interests of the KSA trade publications, Xtra is a confirmed business builder. It is now a full decade into its publication run and the candidates for coverage are clothing and accessories used by outdoor activists such as mountain bikers and hillwalkers, who have very similar needs. Similarly, the developments in maps, routefinding and navigation plus the full breadth of components and accessories used by the camping and caravanning fraternity, is an example of target topics.
Trade & Industry Xtra is the ideal trade vehicle for locating and announcing specialist services and initiatives.